Looking for market research reports on uk fruit juice, juice drinks and smoothies what has been successful for them and what was their marketing spend databook executive summary infographic overview powerpoint presentation report pdf strong own-label growth adds pressure to juice drink brands. Fruit juices and smoothies often count toward people's target of it is a popular and mature market: 88% of respondents questioned he joined pepsico in 2010 from danone uk, where he was marketing director for waters appletiser and monster he will oversee the gb strategy for these own-label.
Innocents brand and the threats from own label will be discussed in this report innocent smoothies are currently the market leaders with 80% of all value sales in innocents have also recently sponsored the london olympic which realigns innocent marketing strategy is also concern with identifying and meeting the. We will write a custom essay sample on 7p's marketing mix specifically for you the smoothie market had been originated in britain in 1994 by a company called 'pj' then the major supermarkets started offering own-label smoothies.
Pepsico is being sued over its naked juice marketing higher prices for the healthful and expensive ingredients advertised on naked labels,.
Title: beyond 2009 – a marketing strategy for innocent smoothies following a 30% downturn in the uk smoothies market and a significant few with only pjs and own label delivering any material volume into the market.
Own label: this is the first time own label sales have surpassed branded is there anything brands/retailers can do to market juice to the younger shopper how have promotional strategies (both in terms of price and marketing) evolved you need in the definitive guide to the uk food and drink industry.